Serving Central Michigan Since 1977
Are you in the market for a new or used Subaru? Look no further than Thelen Subaru, a cornerstone of automotive excellence in Bay City, Michigan. As part of the esteemed Thelen Automotive Group, our family-owned dealership has been committed to delivering unparalleled customer service and top-notch vehicles for over four decades.
 
A Legacy of Excellence
Since 1977, the Thelen team has upheld a proud tradition of integrity, honesty, and exceptional customer care. As we enter our third generation of family leadership, our dedication to these core values remains unwavering. With a deep-rooted love for the automotive industry and a passion for serving our local community, Thelen Subaru stands out as a trusted name in Central Michigan.
 
Family-Owned and Operated:  Experience the difference of a dealership that treats you like family.
Expert Vehicle Service:  Trust our skilled technicians to keep your Subaru running smoothly.
Impressive Inventory Selection:  Explore a wide range of new and used Subaru vehicles tailored to your needs.

Why Choose Thelen Subaru?
When you choose Thelen Subaru, you're not just purchasing a vehicle – you're joining a family. Our commitment to excellence extends beyond the showroom floor, encompassing every aspect of your ownership experience. Whether searching for your dream car or seeking reliable service and maintenance, Thelen Subaru is here to exceed your expectations.
 
Unrivaled Customer Service: Our knowledgeable team provides personalized assistance every step of the way.
Community Engagement: We take pride in giving back to the community that has supported us for over 40 years.
Drive with Confidence: With Thelen Subaru, you can drive with peace of mind knowing that you're backed by a legacy of trust and reliability.

Your Subaru Journey Starts Here
Experience the Thelen Subaru difference today. Visit our dealership in Bay City, Michigan, and discover why drivers across Central Michigan trust us for all their automotive needs. From sales to service, we're here to exceed your expectations and earn your trust for a lifetime.

Our Subaru sales, service department, and parts department are located in Bay City and are convenient to Saginaw, Midland, Mount Pleasant, Grand Blanc, Sanford, and the surrounding towns in Mid-Michigan. We offer the full line of new Subaru cars, SUVs, crossovers, and wagons for sale or lease so you are sure to find the right vehicle to enhance your Great Lakes Bay Region drive. From the sporty BRZ to the rugged Outback and spacious Ascent, our selection of quality new and certified pre-owned (CPO) Subaru vehicles includes something for everyone!  Plus, you can Think Thelen when you are seeking a gently pre-owned vehicle from a variety of brands. We are the Subaru dealer near you!

Feel free to visit and test drive a new Subaru or gently used car during our business hours Monday through Saturday. Our expert sales staff is well-trained and certified by Subaru to provide you with everything you need to make an informed decision regarding the perfect Subaru for you. Our experienced team of auto finance experts in Bay City will work hard to find a Subaru lease or car loan to fit your lifestyle and budget. Our knowledgeable finance center staff can find you excellent purchase rates and lease terms through our extensive lender connections.

The Thelen family insists on integrity, honesty, and strong customer service both before and after the sale. We are excited to service and sell the Subaru brand due to Subaru's never-ending commitment to quality and performance. Not only are Subaru cars, wagons, and SUVs fun to drive and perfect for the adventurous Michigan lifestyle, but they are also affordable, reliable, and able to handle any weather Michigan can throw your way! We offer a great selection of new 2024 Subaru vehicles, Subaru certified pre-owned (CPO), and used cars in Bay City, MI. If we don't have the vehicle you desire in stock, we will make every effort to find it for you! We also offer auto financing, a state-of-the-art Service Department and Body Shop, as well as genuine OEM Subaru Parts and Accessories.

In addition to providing superior service to our customers, we also believe in giving back to the amazing community we live in. Thelen Subaru is a proud sponsor of the following local organizations, events, and charities:

• American Cancer Society
• Cool City Classic Car Show
• Bay City Fireworks Festival
• Tall Ship Celebration
• Hell's Half Mile Film and Music Festival
• Bay City State Theater
• Toys for Tots
• Delta College
• Northwood University
• Salvation Army
• Bijou Orchestra
• Chalk Walk Art Festival
• And many more!

We are proud to say that you may speak to our owner, Joe Thelen, at any time and for any reason. Mr. Thelen's office is right next door and he would be more than happy to discuss any issues may need help with. If you have questions, comments, or concerns about your experience with Thelen Subaru, please do not hesitate to contact us. We guarantee that you'll feel like family at Thelen!