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2024 Subaru Ascent
The 2024 Ascent is the SUV built with your Great Lakes Bay Region family adventures in mind. With three rows of flexible and comfortable seating for seven or eight passengers, standard Symmetrical All-Wheel Drive (AWD), and up to 5,000 pounds of towing capacity, the Ascent is ready to take on your daily commute in the Bay City, Michigan area or family road trip with ease. Thelen Subaru is the local choice to make sure your Subaru Ascent purchase goes smoothly!
View InventoryCertified Pre-Owned
Every Certified Pre-Owned (CPO) Subaru gets a comprehensive 152-point safety inspection. Anything that doesn't meet Subaru's or our high standards is repaired or replaced. From brake pads to tire tread depth, our vehicle inspections are extensive and performed by certified Subaru technicians who know what they are looking for in a quality vehicle.
Vehicles Under 15K
Browse our wide selection of affordable vehicles priced under $15,000 for an excellent value. Whether you are looking for a dependable car, truck, crossover, or SUV, we have something for you at our Mid-Michigan dealership. View our budget-friendly inventory online or visit our Bay City Subaru location to experience options with a test drive.
Subaru Love Promise
Subaru believes in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
Thelen Subaru
Thelen Subaru, in Bay City, Michigan, has been a trusted Subaru dealer in the Mid-Michigan Great Lakes Bay Region for over 47 years. We provide exceptional customer service and a large selection of new Subaru, certified Subaru, and used vehicles of all makes and models. Thelen Subaru is committed to a hassle-free buying process. We strive to create a relaxed and friendly environment for our customers. This eliminates the need for long negotiations when buying or leasing a Subaru car, SUV, or wagon. Thelen Subaru strives to treat every customer with the highest courtesy and respect. We want your family to feel like part of our family!
The team at Thelen Subaru maintains friendly, knowledgeable, and factory-certified Subaru salespeople who truly care about customer satisfaction. Customers can expect excellent service from the moment they contact our Mid-Michigan dealer until they drive away in their new vehicle. Thelen Subaru puts a high priority on honesty and integrity in every transaction. We strive to maintain a wide selection of each Subaru model to allow you to test drive your new Subaru before making a lease or purchase decision. Scheduling a test drive is as easy as making a phone call or sending us an email.
Our OEM Subaru Parts and Service Departments are second to none in Michigan regarding the care of your Subaru! We have the expertise to service or repair your Subaru issues and handle all warranty work required. Our technicians are certified and trained to Subaru's high standards. Please book an appointment with our award-winning Subaru Service Department today!
Thelen Subaru is conveniently located in the Great Lakes Bay area for customers in Bay City, Saginaw, Midland, and other nearby towns. We invite our customers to "Think Thelen" for an outstanding vehicle shopping experience. Thelen Subaru is a Michigan automotive brand and dealership that has been trusted for decades.
Visit Us
4211 N Euclid
Bay City, MI 48706
Thelen Subaru, located within Bangor Township, Michigan, serves the Bay City, Saginaw, Midland, Mt Pleasant, and the Great Lakes Bay Region of Michigan with expert vehicle sales and service. We always have a great selection of new Subaru, certified pre-owned Subaru, and gently pre-owned vehicles for you to choose from. We are confident that you will save time and money when you 'Think Thelen' in Central Michigan. We strive to deliver a family-friendly, superior Subaru or gently-used vehicle buying experience.
Get Directions| Monday | 8:30AM - 8:00PM |
| Tuesday | 8:30AM - 6:00PM |
| Wednesday | 8:30AM - 6:00PM |
| Thursday | 8:30AM - 6:00PM |
| Friday | 8:30AM - 6:00PM |
| Saturday | 9:00AM - 3:00PM |
| Sunday | Closed |
| Monday | 8:00AM - 8:00PM |
| Tuesday | 8:00AM - 5:30PM |
| Wednesday | 8:00AM - 5:30PM |
| Thursday | 8:00AM - 5:30PM |
| Friday | 8:00AM - 5:30PM |
| Saturday | Closed |
| Sunday | Closed |
| Appointments required for all service, except EXPRESS | |
| Monday | 8:00AM - 8:00PM |
| Tuesday | 8:00AM - 5:30PM |
| Wednesday | 8:00AM - 5:30PM |
| Thursday | 8:00AM - 5:30PM |
| Friday | 8:00AM - 5:30PM |
| Saturday | Closed |
| Sunday | Closed |
Thelen Subaru Dealership
Thelen Subaru is Mid-Michigan's choice for quality new Subaru, certified pre-owned, and gently-used vehicles in the Bay City, MI area. We are eager to welcome our neighbors from Saginaw, Midland, Mt. Pleasant, Frankenmuth, Gladwin, and all across Michigan and beyond to meet all your vehicle-related needs.
Thelen Subaru: Exceptional Customer Service Since 1977
Ask any of our valued previous customers from the Great Lakes Bay Region about the great experience waiting for you at our convenient dealership and you will get an idea of why our family-run dealership has been doing business for over 47 years in Central Michigan. We built our reputation through three generations of Thelen family putting our customers first. Meeting your needs will be our top priority when you visit Thelen Subaru in Bay City, MI. We are here to make your family part of ours!
We look forward to taking care of your vehicle sales, parts, and service needs long into the future.
Supporting Important Local Organizations
Giving back to our community is something we seek to do every day. One significant way we are doing that is by sponsoring several local charities. We are proud to work with organizations such as the local chapter of Toys for Tots as our way of showing appreciation for the great community we do business in. We are also a major participant in the Subaru Love pet adoption events. This dedication to our community recently earned us the Subaru Love Promise Community Commitment Award.
Popular Subaru Vehicles We Offer
Outback
If you are looking for a midsize SUV that can handle off-road excursions while still giving you comfort and convenience on your everyday adventures, choose the Outback. Innovative EyeSight driver assistance technology helps to keep every trip you take in this vehicle safe and secure. Plus, the standard Symmetrical AWD will provide you with the exceptional handling you need to take on varying road conditions confidently. The Outback is one of the most popular cars in the country!
Crosstrek
Everything you love about driving can be found in a sleek and compact package when you check out the Crosstrek. Don't let the title of a compact SUV fool you, the Crosstrek is big on capability. It still gives you up to 54.7 cubic feet of cargo space to work with so you don't have to leave anything behind. Plus, the impressive 8.7-inch ground clearance is just what you need for a variety of situations in Central Michigan.
Impreza
Sleek and stylish, as well as incredibly capable, is what makes the Impreza one of the most popular vehicles on the market. Whether you choose the sedan or hatchback design, you'll get a spacious and versatile vehicle built to help you enjoy the journey as much as the destination. Advanced active safety technology gives the driver peace of mind during every Mid-Michigan drive.
Forester
All-weather and all-terrain capability will be yours when you choose the Forester as your next vehicle. Symmetrical all-wheel drive (AWD) capability is standard on this vehicle to let you drive with confidence no matter what conditions you're up against. From your Bay City area drive to your next driving adventure, you can count on Forester's handling and capability.
Legacy
A spacious midsize sedan with dependable AWD handling? Once you take a ride in the Legacy, you'll see why this vehicle is such a hit among drivers and critics alike. The exciting performance this vehicle puts at your command will have you looking forward to every drive. Plus, the many advanced active safety features will help keep you safe and secure on each journey throughout Michigan and beyond.
Solterra
New to the exciting Subaru line-up, the Solterra delivers dependable and capable Symmetrical AWD capability in an eco-friendly all-electric SUV. You can count on the dual electric motors to provide exceptional power and efficiency to this all-terrain-capable EV. The 8.3 inch ground clearance adds to this SUVs exceptional maneuverability. In addition, the Solterra comes with EyeSight® Driver Assist Technologies you can count on to enhance the safety of your Mid-Michigan driving.
Ascent
With the Ascent’s seating for up to eight passengers, drivers don’t have to choose between exceptional Subaru quality and seating for the whole family. This spacious 3-row SUV provides capability, dependability, and innovation everyone will appreciate. With standard Subaru Symmetrical All-Wheel Drive and 8.7” of ground clearance, Subaru’s biggest SUV option is ready to take on all your Michigan adventures!
BRZ
The stylish BRZ is the perfect example of a sports car to elevate your Mid-Michigan drive. This rear-wheel drive Subaru was designed with ultimate performance in mind, so you can count on a thrilling drive every time. Track-tuned suspension provides exceptional handling. Plus, the customizable digital instrument cluster keeps the driver informed at all times.
WRX
Are you looking for a sports car with Rally DNA and Subaru capability and dependability? The Subaru WRX has what you need – track-tuned suspension, exciting performance, and Symmetrical AWD capability. This stylish sports sedan is as comfortable on a track day as on your daily Michigan adventures.
Wilderness
Taking Subaru models to a new level, the Wilderness designation builds on the already adventure-ready Crosstrek, Forester, and Outback. The rugged features of the Wilderness models make them perfectly engineered for off-roading treks throughout Michigan and beyond.
Service and Financing
Subaru-Certified Mechanics
Get the best of the best for your vehicle by bringing it into our Service Department to have our Subaru-certified professionals put their expertise to work. We can handle everything from routine services like oil changes and tire rotations to warranty services and more extensive repair work to keep your vehicle running right.
Flexible Financing for Everyone
No matter what your credit score is, our Finance Department strives to work with every driver who does business with us to help them find a loan or lease that works for them. Our team can work with almost any level of credit. We will search for offers from multiple financial institutions to present you with the best loan and lease options. We will do our best to find the most competitive rates and provide you with the most cost-effective way to buy your new or used vehicle.
