Your Local Bay City, MI Subaru Dealership – Proudly Serving Mid-Michigan Since 1977

For nearly five decades, Thelen Subaru in Bay City, Michigan, has been the region’s go-to destination for new Subaru models, certified pre-owned vehicles, and quality used cars. As a proud member of the Thelen Automotive Group, we offer drivers across Saginaw, Midland, Mt. Pleasant, Clare, Frankenmuth, and Central Michigan access to one of the area’s largest selections of Subaru vehicles—all backed by expert guidance and family values.

Discover Your Ideal Subaru in the Great Lakes Bay Region
Looking for a car that fits your Michigan lifestyle? Thelen Subaru carries the full lineup of new Subaru SUVs, crossovers, and EVs, including the Outback, Forester, Crosstrek, Ascent, and Solterra EV, plus a wide range of certified pre-owned Subarus and gently used vehicles from other trusted brands. Our newly renovated showroom (completed in 2024) provides a modern, welcoming space to explore the latest models and enjoy a stress-free, customer-first experience.

Family-Owned Excellence for Over 48 Years
Since opening in 1977, Thelen Subaru has remained a family-owned and locally operated business, now in its third generation of leadership. Our team’s mission is simple—deliver unparalleled customer service built on transparency, honesty, and respect. From your first test drive to long-term vehicle care, we’re committed to treating every guest like part of the Thelen family. If you are searching for a Subaru near me, we are your best choice!

Comprehensive Subaru Service & Genuine OEM Parts
Keep your Subaru running at peak performance with help from our Subaru Certified Service Center. Our factory-trained technicians handle everything from routine oil changes to advanced diagnostics using genuine Subaru OEM parts for lasting quality and reliability. Schedule your next appointment online and experience service that’s as dependable as your Subaru.

Community Roots That Drive Us
At Thelen Subaru, giving back is part of who we are. As a Subaru Love Promise recipient, we proudly support initiatives like Toys for Tots, local pet adoption events, and regional community programs throughout Bay County and Mid-Michigan. Our dealership continues to invest in people and organizations that strengthen our community.

Why Michigan Drivers Choose Thelen Subaru

• Local Legacy: Serving Bay City and Central Michigan with integrity since 1977
• Extensive Inventory: New Subaru cars, crossovers, and SUVs, plus certified and pre-owned options
• Expert Service: Subaru-trained technicians and quality OEM parts
• Customer-First Values: Transparent, hassle-free car buying and ownership
• Community Leadership: Proud supporter of Michigan-based charitable programs

Visit Thelen Subaru Today
Experience the friendly, professional care that makes Thelen Subaru a trusted name in the Great Lakes Bay Region. Whether you’re shopping for a new Subaru, exploring used vehicles, or scheduling maintenance, our team is ready to help.